Find your Holiday Spirit in Ashland...
Attend the 27th annual
Festival of Light Celebration -
Friday, November 29th, 2019

2019 Festival of Light Parade

Friday, November 29th

Throughout the day: Carolers stroll throughout town

4:00pm: Entertainment on the Brickroom Restaurant Balcony

5:00pm: Santa’s Parade with Grand Illumination at the Plaza and Caroling

Santa’s parade begins at the Ashland Public Library and makes its way to the Plaza for the Grand Illumination. Here Santa lights over one million lights with thousands in attendance.

Watch the lighting live from the plaza here

Following the Parade: Santa and Mrs. Claus meet with Families and Children at the Black Swan Theater

The Black Swan is located on the corner of Pioneer & East Main. Photos with Santa conclude when all the children in line have had their chance to see him!

Create memories and start your own tradition at the Festival of Light
#TravelAshland #AshlandFestivalofLight

Find your holiday spirit in Ashland – shop, dine, play! Whether you enjoy the outdoors at the Ice Rink or Mt. Ashland, prefer a spa day after shopping or want to see some live music and enjoy delicious cuisine, we invite you to experience it all in Ashland – culinary, cultural and outdoor adventures await you.

Join us for weekends in December – for holiday activities and events.

Caroling each Saturday
Shop Local - Support Independent Businesses this Holiday Season
Holiday Gift Guide available Nov. 22nd. Pick up your Holiday Gift Guide, filled with specials and events, at the Ashland Chamber of Commerce and participating merchants.
Walking in a Window Wonderland - November 29th-December 24th check back for more info!
Purchase Ashland Chamber Gift Certificates

Ashland Chamber Gift Certificates make great gifts for the holidays and are good at over 40 locations in Ashland. Enjoy the benefits of giving local this holiday season. Gift certificates can be purchased for any dollar amount at the Ashland Chamber office or online.