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Find your Holiday Spirit in Ashland... Attend the 25th annual
Festival of Light Celebration - Friday, November 24th, 2017

Toyota - Let's Go Place Ashland Community Hospital Foundation


2017 Festival of Light Parade

(kicking off the Holiday Season in Ashland) –

Friday, November 24th

Throughout the day: Carolers stroll throughout town

4:00pm: Manifold Woodwind Quintet on the Brickroom Restaurant Balcony 

5:00pm: Santa’s Parade with Grand Illumination at the Plaza and Caroling 

Santa’s parade begins at the Ashland Public Library and makes its way to the Plaza for the Grand Illumination. Here Santa lights over one million lights with thousands in attendance.  

Watch the lighting live from the plaza here

Following the Parade: Santa and Mrs. Claus meet with Families and Children at the Black Swan Theater

The Black Swan is located on the corner of Pioneer & East Main. Photos with Santa conclude when all the children in line have had their chance to see him!

Create memories and start your own tradition at the Festival of Light
#TravelAshland #AshlandFestivalofLight 

Find your holiday spirit in Ashland shop, dine, play!  Whether you enjoy the outdoors at the Ice Rink or Mt. Ashland, prefer a spa day after shopping or want to see some live music and enjoy delicious cuisine, we invite you to experience it all in Ashland – culinary, cultural and outdoor adventures await you.

Join us for weekends in December – for holiday activities and events. 

  • Caroling each Saturday

  • Shop Local - Support Independent Businesses this Holiday Season

  • Holiday Gift Guide available Nov. 24th

o Pick up your Holiday Gift Guide, filled with specials and events, at the Ashland Chamber of Commerce and participating merchants.

  • Shop on Wednesdays with our Give Back Wednesdays Program

o Our local business community is philanthropic- they give back to the community in many ways. On Give Back Wednesdays during the holiday season, participating businesses are contributing a portion of their sales to local nonprofits. Support our local businesses this holiday season and on Give Back Wednesdays.

  • Purchase Ashland Chamber Gift Certificates

o Ashland Chamber Gift Certificates make great gifts for the holidays and are good at over 40 locations in Ashland.  Enjoy the benefits of giving local this holiday season.  Gift certificates can be purchased for any dollar amount at the Ashland Chamber office or online. 



Produced by Darren Campbell in collaboration with Ashland Chamber of Commerce. Edited by Jayson Wynkoop.


Thank you to our 2017 Festival of Light Sponsors
City of Ashland
Dagoba Organic Chocolate
Southern Oregon Media Group
Neuman Hotel Group
Ashland Fiber Network
Southern Oregon University
Bullet Rental & Sales
Harry & David
Ashland Town & Country Chevrolet
Recology Ashland
Ashland Family Dentistry
Platt Anderson
First Interstate
Allen & Karen Drescher, EMyth, Ashland Food Coop, Gold & Gems, Ashland Homes Real Estate, Oak St. Tank & Steel, Asurent Property Management, Mistletoe Road Business Park, Iris Inn, Cindy Bernard & Mike Morris
Camelot Theatre
Ashland Directory
Ashland Home - Real Estate Inc.
Alchemy Restaurant and Bar
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