Per June 30, 2021, the State of Oregon has fully lifted COVID-19 restrictions. For information click here
(Holiday lights visible November 23rd through early January)
The 26th annual Festival of Light kicks off, Friday, November 23rd. We invite you to shop local and celebrate the holidays in Ashland. Each year Travel Ashland and the Ashland Chamber lights and decorates the town through generous support of all our sponsors and the partnership with the City of Ashland. From the historic, refurbished red lanterns on East Main Street and the winter banners on Lithia Way, to the snowflakes on Ashland Street and the wreaths and bows that adorn downtown, these decorations are made possible by the Ashland Chamber with support from sponsorship from the private and public sector.
Santa’s parade begins at the Ashland Public Library and makes its way to the Plaza for the Grand Illumination
here Santa lights over one million lights with thousands in attendance.
The Black Swan is located on the corner of Pioneer & East Main. Photos with Santa conclude when all the children in line have got their chance to see him!
Create memories and start your own tradition at the Festival of Light
During the Holiday Season, we invite you to find your holiday spirit in Ashland – shop, dine, play! Whether you enjoy the outdoors at the Ice Rink or Mt. Ashland, prefer a spa day after shopping or want to see some live music and enjoy delicious cuisine, we invite you to experience it all in Ashland – culinary, cultural and outdoor adventures await you.
Join us for weekends in December – for holiday activities and events.
o Pick up your Holiday Gift Guide, filled with specials and events, at the Ashland Chamber of Commerce and participating merchants.
o Our local business community is philanthropic- they give back to the community in many ways. On Give Back Wednesdays during the holiday season, participating businesses are contributing a portion of their sales to local nonprofits. Support our local businesses this holiday season and on Give Back Wednesdays:
Ashland Community Hospital Foundation – Nov. 28th
Ashland Emergency Food Bank – Dec. 5th
Ashland Schools Foundation – Dec. 12th
Give Back Wednesdays Participating Merchants:
o Ashland Chamber Gift Certificates make great gifts for the holidays and are good at over 40 locations in Ashland. Enjoy the benefits of giving local this holiday season. Gift certificates can be purchased for any dollar amount at the Ashland Chamber office or online.