In their third year, the Ashland Folk Collective, a 501c3 non-profit focuses on building a vibrant live music scene in the Rogue Valley. From sit down singer songwriter concerts at the Black Swan to big band dance performances at Fry Family Farm, there is a concert to suit most tastes. Founded and run by Musicians Dan Sherrill and Jacqui Aubert this organization makes it their priority to support the arts with the AFC's mission statement, "A living wage for artists."