The Ashland Fly shop is your en-route resource for Fly Fishing the fabled Upper Rogue, Klamath, and North Umpqua rivers, as well as the world class trout rivers of Northern California. Our store offers premium fly-fishing gear, outdoor apparel, and tackle. We have an outstanding regional guide service, classes, and offer expert advice on the area to make your next fishing trip a success. We pride ourselves on excellent customer service, and look forward to meeting you.