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December SOU SBDC Newsletter

It's the Most Wonderful Time of the Year!
Does your business lag during the last month of the last quarter? Or is this the busiest time for you? Whatever your situation, the Holidays are here! The time is right to get some marketing advice from 25 entrepreneurs to get you where you need to be by January 1st. Read "Top 25 Christmas Promotion Ideas" here.
Year-End Reflections
by SOU SBDC Director Marshall Doak
As 2018 closes, we look at what your SOU SBDC has accomplished but, most importantly, what you, our valued client, can expect in 2019. Director Marshall Doak addresses key priorities in his Director's Letter.
Joan McBee, Department Chair of Southern Oregon University's School of Business, presents strategies to help you make consumer decisions in December and throughout 2019 that will generate business.
What If You Could Figure Out Your Customer?!
How many times throughout the day do people make product decisions? Many are made every day and some without much thought. "All marketing decisions are based on assumptions and knowledge of consumer behavior." (Hawkins and Mothersbaugh). Researching consumer behavior is a complex process, but understanding it is critical to you as a small business owner. In her presentation, "What Makes Us Tick?," Professor and Department Chair Joan McBee will share action steps for you to implement today in reaching your customer. Register here.
Meet Our Newest Advisor, Tiffany Mays
Over the last 20 years, Tiffany has owned two small businesses and worked in corporate finance, hospitality, education and healthcare. In that time, Tiffany has held executive leadership positions in the areas of; marketing, business development, event creation/management, strategic planning, program design, service excellence training, culture creation, employee engagement, staff and leadership development. Tiffany is passionate about driving initiatives that create sustainable results benefiting everyone in an organization. She enjoys building relationships, sharing ideas, empowering potential and leading by example -- while always remaining flexible and maintaining a sense of humor under pressure.
What's Happening at Your SOU SBDC This Month
Presented by Joan McBee, SOU School of Business Chair

What makes us as consumers behave the way we do? How can your business influence the customer's purchasing decision? Create, implement, and influence!
Thursday, December 13, 2018
12:00 - 1:00 pm Room #118 at SOU/RCC HEC
Register Here
December 2018
Intro to Entrepreneurship
Learn the basics of small business ownership in this one-hour informative presentation. Take the next steps in starting your business today! Friday, December 7, 3:00-4:00 pm, or Tuesday, December 18, 10:00 -11:00 am.
The RCC/SOU Higher Education Center and SOU's SBDC Office will be closed beginning December 21, 2018. We will reopen on January 2, 2019.
Advising appointments are still available!
Call us at 541-552-8300 to make your appointment today.
What's Happening With Our Partners in December
Last Chance on Your 2018 Taxes: Are You Ready for the End of the Year?
Presented by Jackie Truax, CPA
December 13, 2018
5:30 - 8:00 pm
Options available to attend the program with or without dinner.
Find out more here.
Strategy Planning for Teams
Presented by John Lamy
Wednesday, December 21, 2018 -- HEC Room 129
What if you had a terrific, innovative idea to grow your business? How do you plan it? What questions do you ask, and in what order? Does it even matter, or should you "just do it" and see what happens? In this workshop, we will step through critical questions, which you will apply to your specific business or breakthrough idea. Participants will come away with the foundation for a business plan, including the basis for a go/no go decision and the beginnings of a strategic plan that you can take home and flesh out. 
Click here to register
SOREDI Gifts of the Season Open House
Join SOREDI as they celebrate numerous business gifts of the season on Thursday, December 6, 4:30-6:30 pm in their new home co-located with People's Bank, 1311 E Barnett Road, Medford. Complimentary beer, wine, hors-d'oeuvres, gifts, and good fellowship!
No registration necessary.

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