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PO Box 1360
110 E Main Street
Ashland, OR 97520
Phone: (541) 482-3486
Fax: (541) 482-2350
Contact: Katharine Flanagan
Hours: 9am-5pm, Monday-Friday
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Ashland Oregon Chamber of Commerce / Your Visit / CULTURAL / ARTS / Film


The Ashland Independent Film Festival (AIFF) is five days of the highest quality independent film. Every Spring, Southern Oregon is buzzing with the excitement of the AIFF, now in its 14th year.  Over 6,000 film lovers gather at the art-deco Varsity Theatre, the Historic Ashland Armory, and other venues to watch over 80 documentary, feature, and short films in five days. Filmmakers from around the world engage with audiences after each screening and at festival events such as the Opening Night Bash and Awards Celebration, both feature local wine, beer, and gourmet food. Special guests have included Ty Burrell, Albert Maysles, Barbara Kopple, Morgan Spurlock, Helen Hunt, Julie Taymor and Bruce Campbell. Film festival membership passes are available year round and individual tickets go on sale in early March. 

Beyond the five day festival, the AIFF partners with Coming Attractions Theatres to present Varsity World Film Week in early October. This week celebration of international film offers a compelling and illuminating representation of world cinema, including documentaries and feature films, some not yet in national release. For more information on the film festival and Varsity World Film Week, visit

Designated as the #1 Top Town to Live and Work as a Moviemaker by Moviemaker Magazine in January of 2015 (#2 Top Town in 2014), Ashland has a thriving film industry. At the heart of this creative pursuit is SoFaM (Southern Oregon Film and Media), a professional trade and networking association that serves as the primary liaison for film and media activity in Southern Oregon. SoFaM supports, expands and promotes the production, education and economic impact of film and media. (
Ashland has been the site location for films such as Calvin Marshall and in 2013, the filming of major motion picture, Wild, starring Academy Award Winner, Reese Witherspoon. Moviemaker Magazine’s designations underscore Ashland’s creative pursuits as ‘friendly to a filmmaker’s eye as well as budget, where incredible locations, experienced crews, strong film incentives and no state sales tax have attracted industry professionals from across the world.’ With Ashland’s broadband capacity, moviemakers are able to conduct modern post production here while enjoying the quality of life of a small town. From documentarians and students developing their technical skills at the EMDA (Emerging Media and Digital Arts) program at SOU or at DMC (Digital Media Center and Rogue Valley Television), to videographers and filmmakers, there is a culture of film that is growing in Ashland.  

For the filmgoer, year round locations include, Ashland’s Varsity Theatre, located downtown in a 1937 art-deco-style building that houses five wall-to-wall screens. This theatre is a true art house featuring independent, first run foreign and art films. Ashland Street Cinema, located in the Ashland Shopping Center, features Dolby Digital Surround Sound, six wall-to-wall screens and first-run films.


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PO Box 1360 - 110 East Main Street - Ashland, OR 97520 - Phone: (541) 482-3486 - Fax: (541) 482-2350