Ashland Oregon Chamber of Commerce / Your Business / ASHLAND ECONOMY / THE ECONOMIC BASE / Retail Trade and Home Based Businesses
TheThe size and the buying power of Ashland’s markets impact the types of businesses that choose to locate in Ashland. The table below shows consumer and retail expenditures by category Consumer expenditures in Ashland, including household, tourist, and business expenditures, totaled over $481,000 in 2011. The categories with the largest expenditures included transportation, shelter, and food and beverages. It is interesting to note that the City’s average household expenditure on entertainment ranks just below spending on healthcare. In terms of employment according to Oregonprospector.com and Applied Geographic Solutions, retail trade accounts for 28.7% of the jobs in Ashland in 2011.
A significant amount of economic activity occurs in the form of home occupations throughout the city. Many of Ashland’s most successful firms began as home occupations, and when they outgrew their homes, moved to larger facilities. In 2010, nearly 1,200 employees were located in residential zones.
At 16 percent, Ashland has a high percentage of self-employed workers, with many working at home, according to the 2010 national census.
In Jackson County as a whole, 12.3 percent of workers are self-employed, while 8.9 percent of workers across Oregon fall into that category. The nation-wide figure is just 6.6 percent, the census reported.
“The good quality of life in Jackson County may account for the high level of self-employed people,” said Guy Tauer, regional economist for the Oregon Employment Department. “People who can run their business anywhere can choose to live here,” he said. “People can work over the Internet and there is good access to airports. It really lets people decide where they want to live. They can pick where they want their business, versus if they worked for someone else and had to live where their job was.”