Throughout the day: Carolers stroll throughout town
4:00pm: Entertainment on the Brickroom Restaurant Balcony
5:00pm: Santa’s Parade with Grand Illumination at the Plaza and Caroling
Santa’s parade begins at the Ashland Public Library and makes its way to the Plaza for the Grand Illumination. Here Santa lights over one million lights with thousands in attendance.
Following the Parade: Santa and Mrs. Claus meet with Families and Children at the Black Swan Theater
The Black Swan is located on the corner of Pioneer & East Main. Photos with Santa conclude when all the children in line have had their chance to see him!
Create memories and start your own tradition at the Festival of Light
Find your holiday spirit in Ashland – shop, dine, play! Whether you enjoy the outdoors at the Ice Rink or Mt. Ashland, prefer a spa day after shopping or want to see some live music and enjoy delicious cuisine, we invite you to experience it all in Ashland – culinary, cultural and outdoor adventures await you.
Join us for weekends in December – for holiday activities and events.
Caroling each Saturday
Shop Local - Support Independent Businesses this Holiday Season
Holiday Gift Guide available Nov. 23rd
o Pick up your Holiday Gift Guide, filled with specials and events, at the Ashland Chamber of Commerce and participating merchants.
o Our local business community is philanthropic- they give back to the community in many ways. On Give Back Wednesdays during the holiday season, participating businesses are contributing a portion of their sales to the following local nonprofits:
Give Back Wednesdays Participating Merchants:
o Ashland Chamber Gift Certificates make great gifts for the holidays and are good at over 40 locations in Ashland. Enjoy the benefits of giving local this holiday season. Gift certificates can be purchased for any dollar amount at the Ashland Chamber office or online.